Is Climb Britain the BMC’s New Coke Moment?
Some of you may be aware that the BMC have recently announced, out of the blue (to me anyway!) that they’re changing the name to Climb Britain. The background to this decision is given in this post – Climb Britain: Update from the BMC As a result, I sent an open email to them to express […]
Is Climb Britain the BMC’s New Coke Moment? Read More »




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